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FWIW in September 2012, Google launched an EMD (Exact Match Domain) update which Matt Cutts announced on Twitter [1] to combat "search-term-in-domain" results r
by itsprofitbaron 14y ago
FWIW in September 2012, Google launched an EMD (Exact Match Domain) update which Matt Cutts announced on Twitter [1] to combat "search-term-in-domain" results ranking higher than other websites because their domain matched the search term.
I personally believe that you should go for a name which is easy to pronounce/spell and if you can target your audience in the name than its perfect.
[1] https://twitter.com/mattcutts/status/251784203597910016 https://twitter.com/mattcutts/status/251784203597910016
- iamchrisle 14y agoI would agree with this. Google changes all the time. I would ALWAYS place more emphasis on a great brand name, and great product. At the end of the day, your brand should outlast Google's algorithm changes. You don't want to be on the losing side of an algorithm change.
- sidrt 14y agoAgree. Pick a name that best reflects what you'd like your customers to perceive your brand as, and not based on SEO considerations. If you make it work for humans, the machines will follow ;)