"I had sympathy yesterday, but this is turning in to hero martyr worship." Isn't that how causes start? I feel like I can think of far more effective, mainstr

"I had sympathy yesterday, but this is turning in to hero martyr worship." Isn't that how causes start? I feel like I can think of far more effective, mainstream causes that centered around the cult of a person (or a small group of people) than around agreement on an idea. Like most of HN, I didn't know Aaron personally, but when I express outrage over these kinds of things I can now say, "Like Aaron Swatrz."