The interesting thing is how much the retail strategy has played into it. If you walk down the high street in Ginza, Tokyo you see the Apple Store (which is al

The interesting thing is how much the retail strategy has played into it. If you walk down the high street in Ginza, Tokyo you see the Apple Store (which is always packed to capacity) just down from Chanel and Cartier. Which with its strong architectural design really makes it feel like it belongs alongside those other brands. What's telling as well is that the Sony HQ in Ginza feels so dated.