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Money derived from ads = traffic * click-thru rate. Web page quality reduction caused by ads = (Some constant) So, you plot that out and find out when the mon
by mynameishere 19y ago
Money derived from ads = traffic * click-thru rate.
Web page quality reduction caused by ads = (Some constant)
So, you plot that out and find out when the money derived exceeds the damage. Requires guesswork, of course.
- brlewis 19y agoIt feels sleazy to me to draw users with a certain level of page quality, while planning to reduce that quality later after they get in the habit of using it and recommend it to their friends.
- rrival 19y agoThere is pertinent info to this topic in discussions of monetizing forum communities. SearchEngineWatch maybe? I forget the link.
- dzohrob 19y agoyou don't have to promise not to run ads. but ads are a drag on your acquisition of users, and the quality of your site improves with the number of active users -- so are you doing a disservice to your early users by running ads?
- euccastro 19y agoI think you're just rationalizing here. My response would be: sleazy it is, but if it's what it takes to make it succeed, it's your choice to make. Besides, it's not sure at all you'll eventually use ads; they are not the only way to monetize a site. So why move there before it's really worth it?