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It gets my attention alright but I sure don't associate that brand positively in my mind. This has always confounded me about advertising. Intrusive ads piss e
by artursapek 14y ago
It gets my attention alright but I sure don't associate that brand positively in my mind.
This has always confounded me about advertising. Intrusive ads piss everybody off. Why does it happen so much?
Sponsorships for example are a good way to advertise your brand because you can sponsor things like hackathons and marathons that people see as healthy, happy events. Associate yourself with that. Shoving your logo in my face when I'm concentrating on something else is going to make me resent you. I even used to keep a .txt file of companies I'm avoiding because they annoyed me with their advertising.
- wpietri 14y agoTwo factors come to mind: 1) It's easier to measure the increase in ad revenue than the decrease in brand value. Somebody tries out the shitty ads, sees income increase, and says, "Hey, free money!" Later on, execs are mystified about viewership declines. 2) The intrusive ads don't piss everybody off, just a sensitive fraction. They don't care if you resent them as long as enough yahoos keep watching and clicking.
- artursapek 14y agoThose are great points. You're right.
- jessedhillon 14y ago3) People greatly overestimate their own ability to remember and subsequently modify their behavior so as to punish the offending advertiser in a way that matters.