Websites have ratings in all kinds of varieties and could have audits of some kind. Maybe the techniques for estimating ratings, audits and click-through withou

Websites have ratings in all kinds of varieties and could have audits of some kind. Maybe the techniques for estimating ratings, audits and click-through without cookies can't be completely automated or 100% accurate, but so what, someone can make a business out of doing that well. Maybe website owners would have to start allowing ad companies to run some code on their servers, LOL. I'm sure cookie like strategies could happen in print and broadcast with extreme measures but it would be expensive and the privacy violations would likely be so glaringly obvious that no one would stand for it. Just because it's easy to do and hide on the web doesn't mean it should be done. CPC is just one business model, maybe it's not the only feasible one. I'm not saying I despise the current model or that I think that law is a good idea, I don't even care about privacy myself and I don't want to have to click more buttons than I have to, but many people do care and have no idea how deeply they're being tracked. Some think something should be done about that, enough to influence some governments. I'm sure there are a lot of historical failed attempts at other models but a lot has changed, I don't think it could hurt to at least consider implementing some other ideas, new and old. Not me of course, someone else.