Apple is so secretive with its development process for the same reason bank robbers are paranoid about other people stealing their money; it's how they got wher

Apple is so secretive with its development process for the same reason bank robbers are paranoid about other people stealing their money; it's how they got where they are and they can't imagine that there's any other way to do it. Pretty much every major "new" Apple feature of the past decade was a standard feature in Android, Blackberry, WinMo (yes, WinMo), or Symbian, or was a feature in one or more such phones. Apple took an existing feature an iterated it to improve existing implementations. You can identify the features that are truly unique to Apple (not based on iterating someone else's creation) because they suck. See e.g., Apple Maps, the Newton, iMac, the all-metal phone, Siri, Do-Not-Disturb, iCloud, iTV, iTunes...