This is an absolute waste of time to even consider. First of all, you can't have a website with significant traffic and no revenue unless you explicitly make i

This is an absolute waste of time to even consider. First of all, you can't have a website with significant traffic and no revenue unless you explicitly make it that way, like Twitter. However, Twitter had lots of funding which made that possible, and even still, I'm sure they made some money even though they weren't serving up sponsored tweets. Why don't you tell your friend to put 3 AdSense units on the website and you'll take all of that revenue in exchange for your work + 5% of the option pool that vests in 1 year? It seems like you have stars in your eyes and are being almost completely taken advantage of. Even the scrappiest of start-ups that are worth your while will pay you a salary + options.