For me, it's that I forget how many I've already bought and the developers and apple have done a sufficiently good job at making the "lite" versions seem uncool

For me, it's that I forget how many I've already bought and the developers and apple have done a sufficiently good job at making the "lite" versions seem uncool. Kind of like being the kid in school that always has the second hand stuff. People want to pay for the real thing.