Be careful not to confuse IDEAS with OPPORTUNITIES. With caveats, you can generally be loose with ideas. Opportunities are a very different matter. Opportuni

Be careful not to confuse IDEAS with OPPORTUNITIES. With caveats, you can generally be loose with ideas. Opportunities are a very different matter. Opportunities represent an immediate or near-immediate path to revenue. They are stolen every day. What's the difference? IDEA: Let's make a new toaster oven to sell at Walmart. OPPORTUNITY: I just met with a Joe Buyer at Walmart. They need a toaster oven with a digital timer to retail for no more than $59. They are willing to issue a PO for 100K units. They are actively looking for one. If they can see a viable prototype they'll issue the PO and close the deal. I hope you can spot the difference between the two. Which one would you steal?