I'm a geek. I can get most any kind of server set up if I set my mind to it. My clients often pay me reasonably large sums of money to do things just like that.

I'm a geek. I can get most any kind of server set up if I set my mind to it. My clients often pay me reasonably large sums of money to do things just like that. I'd never use an email list service. The fact that I don't know how to set one up is enough of a mental block that I don't really need one. But Breeze would just work. All I have to do is put in my CC number, I could do that in my sleep without a context switch. Or if I'm really lazy, I can forward the link to my EA with a note to "pay these guys" and I'm done. Just because we could use another service with only 5 minutes of work doesn't mean we will. Context switches suck. 37signals knows that. That's why they work really hard to make sure their stuff just works. [Side note: I just googled "email list service" to prove my point. I found http://www.mail-list.com/ http://www.mail-list.com/. There's like 16 steps before I get to actually, you know, send a freaking email. Andddddd I've already tabbed back over to HN because I just don't care anymore.]