lots of theories on price, but none seem to start with the more important question. WHO WILL PAY THE MOST FOR YOUR PRODUCT. If you sell a vitamin that improves

lots of theories on price, but none seem to start with the more important question. WHO WILL PAY THE MOST FOR YOUR PRODUCT. If you sell a vitamin that improves eyesight, are you better off selling it to the mass public, or to hunters to improve their hobby, or perhaps to pilots to extend the life of their career. The value proposition here is vastly different... Pricing a product should not start with what can I get away with charging, it should start with, WHO DOES THIS PRODUCT CREATE THE MOST VALUE FOR?!