How to price something: - Based on your competitors' offering & pricing. Higher price can indicate higher quality. You also don't want to spark a race to the bo

How to price something: - Based on your competitors' offering & pricing. Higher price can indicate higher quality. You also don't want to spark a race to the bottom. - Based on what you want your revenue & costs to be. Not relevant to your customer, but very relevant to your company. - Through testing different price points. It's generally easier to start high and go lower than the other way around.