If you are already selling, here's a piece of actionable advice if you want to test whether a user will pay more for your software than you are currently sellin

If you are already selling, here's a piece of actionable advice if you want to test whether a user will pay more for your software than you are currently selling it at - Advertise the software at the higher price point, then when the user buys it charge them at your current price point. This is good on a number of levels: - You have data points that tell you users will pay more for your software (to the point of giving you their credit card details) - The users will think they are getting a bargain when they realise they've been charged at a lower price point. - You can probably perform this test in <5 minutes by tweaking your advertised price in HTML and deploying to live.