So think of conferences where there's a site up for one day. If one wants users to clickthru to a particular page, but they're all going elsewhere, that's some

So think of conferences where there's a site up for one day. If one wants users to clickthru to a particular page, but they're all going elsewhere, that's something that's only actionable on the day of the event (as changing it 12 or 24 hours later does one little good). I see your point about not contradicting the article, but I think there are instances where evaluating the performance of a website in real time (for time-sensitive events) could have a real impact. I don't think we're disagreeing so much as talking about the same point from different angles.