Agreed- seeing real-time changes are helpful to respond to drop-offs or spikes. Also, if you are aware of the general trend of Tuesdays being higher traffic/re

Agreed- seeing real-time changes are helpful to respond to drop-offs or spikes. Also, if you are aware of the general trend of Tuesdays being higher traffic/results than Saturdays (to take his Etsy example) and don't take those to heart around product decisions, then watching real-time numbers to respond to changes as they happen can help you hop on waves with supplemental content or messaging.