4 ms·
I wonder what the ROI would be if they hired graphic designers to make some really snazzy thumbnails for each item? By extension, I'd be really interested in ho
by whichdan 14y ago
I wonder what the ROI would be if they hired graphic designers to make some really snazzy thumbnails for each item? By extension, I'd be really interested in how effectively they could push extra items, similarly to how Amazon does it.
* "Adding avocados to your cart? Add [several guacamole ingredients] at a 10% discount, and we'll email you a free recipe."
* "Want to make your own guacamole? Add these [several items] and we'll email you a free recipe."
* "Browse these popular shopping lists"
* Possibly a "buy now" button on a recipe site that automatically added all of the required ingredients to your cart.
I could see a service like this sapping more of my money than Whole Food's prepared food section.
(I'm in Boston, so I haven't signed up for their site - do they do any of this already?)
- aaronblohowiak 14y ago10% is huge for a grocer. Grocery margins tend to be very thin.
- whichdan 14y agoThat's a good point. Amazon's "Price for Both" is literally the price for both. Personally I always assume the "Price for Both" will be at a discount, even though it rarely is.
- Falling3 14y agoIt's true that margins are generally thin... but 10% doesn't even compare to the average sale (deal).
- sharkweek 14y agoWas a buyer at a large supermarket for a little over a year; we were normally pushing for 30-40% margins on most food items. On the hyper-perishable stuff, normally higher. It did really vary vendor to vendor though.
- OGinparadise 14y agoYeah but paying everyone and whatever else, very little remains as profit. 10% off just like that might wipe the profit.
- deleted 14y ago[deleted]
- aaronblohowiak 14y agoA large enough grocer would have the markup of both the distributor and the gracery store, which usually total 30%ish