You probably aren't the only one who hates videos, but there are certainly studies done on the effectiveness of video from many aspects (marketing + advertising

You probably aren't the only one who hates videos, but there are certainly studies done on the effectiveness of video from many aspects (marketing + advertising + engagement in specific here). This platform isn't necessarily pigeonholed into using it for product features either. I have heard some very interesting ideas of how this platform can be used.. A reporter I am talking with has said they would love to use this for a form of feedback engine on their content. It can be used for crowdsourcing product development ideas to your consumers, allowing them to have some impact on the brands they enjoy. Like how in the past Starbust's the candy allowed people to choose the new color they added to the pack, is an example of something that could be easily done on CrowdEngage.