From a marketing point of view, yes, all this branding stuff is pretty accurate. I write for a living with varying success rates and we do all this stuff on our

From a marketing point of view, yes, all this branding stuff is pretty accurate. I write for a living with varying success rates and we do all this stuff on our business blog. One constructive criticism I have is that, contrary to what the OP says, people (especially business/admin/management people) love lists. And they love when, in an enumerated list, there are pithy sentences in bold summarizing a given point. People also love sub-headings. It allows readers to quickly scan your article and find specific things they're looking for or look for things that may interest them. Most of these types of people do not actually read long articles either. That whole Keep It Simple Stupid and stuff. Having said that, and to add a bit of balance, it depends what purpose your blog serves. I have a personal blog which verges on the 'academic portfolio' side of things, and it couldn't be more different. I have zero ads, no SEO, few links, and as few images as possible. I do enough marketing at work that drives me up the wall, however. My personal blog focuses on content and writing organically. I use categories to organise the content. I never use tags, though I might change this. I try to write on esoteric topics and sometimes touch upon rare or hard-to-find vinyl records. I rarely write on controversial topics, mostly because my 'controversial' opinions would require a longer explanation; I don't have time to write them and people would most likely not read them in their entirety, yet still either feel offended or it would cause them to write an inaccurate, incomplete reply/rebuttal.