2013 must be flying by, it's already April 1st...? ;) Jokes aside, I don't understand why they are making such a big deal about this? I understand they have an

2013 must be flying by, it's already April 1st...? ;) Jokes aside, I don't understand why they are making such a big deal about this? I understand they have an existing large client base already and if they wanted to add this to their product list quietly that would be one thing, but why try to turn it into something bigger than it is...? Also, I would say (based on what I've seen) that most of the Basecamp clients are somewhat "tech smart", meaning they could easily see there is next to no value in this for a price. There are countless free alternatives that anyone with a basic "tech smart" savvy could figure out. Not to mention a lot of those alternatives would be much more flexible. I'll even go as far to say that the average person (like my parents, family, etc.) knows about even easier alternatives (for free) like Google Groups or Facebook Groups. And both of those would include all of the functionality (plus more) presented by Basecamp Breeze (and again, for free). I typically associate 37signals products with intuitiveness and creativity/originality, this seems like neither. I'm quite disappointed.