What fascinates me about this is that there really is (for me, at least) a 'go to' place for setting up a simple email list. And how the gap is so big, they can

What fascinates me about this is that there really is (for me, at least) a 'go to' place for setting up a simple email list. And how the gap is so big, they can charge for it. I.e. the kind of thing you'd recommend your mother or father to go sign up for and manage themselves. Or in other words, their target audience.