It's fascinating science, but the one thing that it proves to me is that MIT has absolutely solved the science of the press release. They do a far better job t

It's fascinating science, but the one thing that it proves to me is that MIT has absolutely solved the science of the press release. They do a far better job than most other engineering schools that I know of at hammering the message (for any given message) home, over and over, in breathless prose. The very fact that they've subtitled their magazine (" Technology Review") as "The Authority on the Future of Technology" is proof of that. Hell, the fact that they've gone beyond press releases to printing up their own hagiographic magazine is proof of that. I don't say this to be bitter - as someone for whom marketing does not come easy, I'm perpetually impressed by what a great job they do.