For what it's worth - this seems to conflict with this report: http://tech.fortune.cnn.com/2013/01/07/apple-not-a-premium-consumer-brand/ http://tech.fortune.c

For what it's worth - this seems to conflict with this report: http://tech.fortune.cnn.com/2013/01/07/apple-not-a-premium-consumer-brand/ http://tech.fortune.cnn.com/2013/01/07/apple-not-a-premium-c... A consumer survey also conducted by Bernstein Research seems to back that up: 95% of current iPhone users in Europe and North America plan on repurchasing an iPhone now, and 85% of iPad customers plan on repurchasing another iPad some time down the line as well.