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Sorry, but come on, "social strategy?" What is that, exactly? Antagonizing your potential customers?
by jfarmer 14y ago
Sorry, but come on, "social strategy?" What is that, exactly? Antagonizing your potential customers?
- joshdotsmith 14y agoYeah, I don't think there's any strategy here. Strategery, maybe.
- dools 14y agoI dunno, could just be that he's antagonistic by nature but also could just be that he wanted to get a lot of publicity for betapunch. I'd assume a lot of people who have never heard of betapunch, have heard of it now and he'll probably get a few users out of it.
- larrys 14y agoYou're getting downvoted but you are correct and he could very possibly have used this as a strategy. Anyone who doesn't recognize or even consider that possibility doesn't fully understand the nuances of PR.
- chris_wot 14y agoUsing PR to lose customers is some mighty nuanced PR!
- larrys 14y ago"Using PR to lose customers" The idea is that there is a net gain. People will remember the name and forget the bad rep. The amount of people who remember or stop doing business is less than the amount gained by the bad publicity.