[Posting on HN since comments on the original post are closed.] Hello Sindhya- I'm Michelle, CEO/Co-Founder of True&Co. I started the company to create a great

[Posting on HN since comments on the original post are closed.] Hello Sindhya- I'm Michelle, CEO/Co-Founder of True&Co. I started the company to create a great personal shopping experience for women because for most women, bra shopping sucks - going to a store, spending hours in a fitting room, still not finding a bra that flatters you. Women told us a great shopping experience is about delivering your personal bra shop to your house. We give women 5 bras to try at home, risk-free. Pay for what you keep, return the rest. All returns go through a 65-point inspection to make sure the bra hasn't been worn. The algorithm determines which bras we suggest for you - the best bra for you may not be the best bra for me. So far, over 100,000 women have taken the True&Co quiz, We keep getting smarter on what works for each of our 2000 individual body types. Once you tell us which bra you’ve kept, we offer matching panties in your personal shop. A great shopping experience is NOT about contractually obligating customers to buy every month so no, we are not a subscription service. Our customers return to us over and over again because they've discovered a better way to shop for all kinds of intimate apparel. Sindya, I hope you try our service and give online bra fitting a chance! Please email me at hello@trueandco.com or visit https://trueandco.com/ https://trueandco.com/.