Bra sales are only high-touch at the high-end, and even then only partially. Buying undergarments with a service model is socially awkward whatever gender you a

Bra sales are only high-touch at the high-end, and even then only partially. Buying undergarments with a service model is socially awkward whatever gender you are. I'm 100% certain that online bra sales have a future. Why ? - the largest lingerie retailer in the US is Victoria's Secret. I'm guessing your brain automatically inserts the word "catalog" after their name. The biggest lingerie retailer built their business around a mail order catalog (although they obviously have stores now too). The women who buy bras online are the same as women who buy other clothes online.