This has to win the linkbait title of the week award. Very nicely done. (Not that it's not a good article. I'm simply commenting on word choice in the title. A

This has to win the linkbait title of the week award. Very nicely done. (Not that it's not a good article. I'm simply commenting on word choice in the title. A less brave soul might have been more boorish or more prudish.) Building a technology business means deciding whether you're a service businesses or a product businesses. Here's a product that traditionally has a service model -- and it looks like a high-touch service -- trying to be sold as a product. Kind of has that feel of something a bunch of guy nerds would think would fly but actually not so much. So I can buy the thesis of the essay. The interesting thing is that there is a market here. What I'd love to know is how they're finding the subset of women that are comfortable using the web to buy undergarments. Are they running ads on specific sites? Leveraging social networks like Pinterest? Instead of the "works for me" versus "I hate it" conversation, I'd be much more interested in how the company actually found their MVP and proved it out -- and more critically the size of each segment. Much more informative than blanket generalizations. (I realize my comment was loaded with puns. They were not intentional)