Amazon...with Google coming in second. Google has an amazing advantage at matching user intent with relevant results, some of that intent is commercial. Amazon

Amazon...with Google coming in second. Google has an amazing advantage at matching user intent with relevant results, some of that intent is commercial. Amazon has tied some of its revenue to the general technological progress by powering the infrastructure of technology companies(AWS). Of course, this is just a bonus to their nearly unstoppable success in selling physical and digital products. The only thing that can stop Amazon is a series of huge missteps on its part.