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This is not a bet for / against anything. This is an investment into tax equity. Because Google has large tax liabilities, they can deploy tax equity more effic
by tvladeck 14y ago
This is not a bet for / against anything. This is an investment into tax equity. Because Google has large tax liabilities, they can deploy tax equity more efficiently than most investors. That's why they're in this game -- and I'm glad that they are.
- andrewfelix 14y agoThen why specifically renewable energy and not, say corn?
- tvladeck 14y agoI'm not sure about investing in corn, but these are the credits that i'm speaking of -- and they apply to renewable energy. http://dsireusa.org/incentives/incentive.cfm?Incentive_Code=US02F&re=1&ee=1 http://dsireusa.org/incentives/incentive.cfm?Incentive_Code=... http://dsireusa.org/incentives/incentive.cfm?Incentive_Code=US13F&re=1&ee=1 http://dsireusa.org/incentives/incentive.cfm?Incentive_Code=...
- obxerve 14y agoMe too. And I think there is a marketing angle to it. When their green energy output rises to the point of their search infrastrucutre consumption level, they can use that as marketing ammunition. Would you rather search on carbon-powered search engine or green-powered Google search? At their scale, even a tiny percentage point rise / defended in market share will add up over time to recoup (part of) the investment.