You're right that there's not much money to be made - the cost is in the distribution. There are companies here in the US (such as Boston Organics) that provid

You're right that there's not much money to be made - the cost is in the distribution. There are companies here in the US (such as Boston Organics) that provide this service, but the higher cost of labor/transportation (gas and refrigerated trucks, in some cases) when compared to India is what hurts. You either end up with small profit margins, or a cost to customers such that those who are interested don't perceive the service as being a good value. Now, that being said, I could see this working if you targeted a geographically small, very dense area, and had your distribution center there. Then you could get deliveries from farmers and not have much distance to transport the goods yourself. I'm thinking an area the size of say the Mission/Noe Valley/Castro/Potrero Hill in San Francisco. How well this all scales, and could you make a big business out of it - well, we've had a bunch of supermarket delivery businesses that have come and went, haven't we? But I bet someone smart could come in, innovate on what's already been tried here in the US, and make a nice living for a small group of people.