The problem I see with this article is that it trashes one particular company and the VC backing of that company and attempts to use that to make a larger point

The problem I see with this article is that it trashes one particular company and the VC backing of that company and attempts to use that to make a larger point about vc-backed e-commerce companies in general. So OK, maybe that company isn't great. Maybe the VC's made a mistake with that particular investment. Or maybe the founders and VC's know something that you don't. Either way, one's observations about a company should be limited to that company and not be generalized to the entire space the company is in, unless of course there is sufficient compelling data.