Review from a girl on this business: I went to see how the site was, found it more or less friendly and designed well enough to keep me on the page. Wanted to

Review from a girl on this business: I went to see how the site was, found it more or less friendly and designed well enough to keep me on the page. Wanted to know how much the bras cost - they won't tell you until you login. Easy, quick login not requiring email confirmation so they kept me hooked. I was provided with some well drawn pictures of women's shapes and asked to choose - I clicked through a few questions and felt they understood my exact problems and concerns when buying bras (I usually go to an expensive professional fitter so the questions were welcome and relevant). Along the way they kept telling me I was normal and gave some comforting stats about women. Made me feel like I was in the right place to keep buying. Finally got to the buy page, prices are good compared to the high-end shops though they don't have the really good hand-made items I look for, nor the higher-end makers like La Perla (surprised at that). Now did I sign up for the 5 bras they'll send me to try, and free to send back what I don't want? No, because a) I'm not in the U.S. and b) I'm spoilt with my personal fitter who has my card on file and knows my fit really well. But that's because I have access to her shop, in a huge city where they can afford this luxury. If I was living in a smaller city, definitely would sign up, no questions. It's Zappos for bras, and I don't see why they can't easily apply this model to other clothing types like shoes and shirts (also hard to fit). I wish them luck, great service in my opinion. >Where are the panties in True & Co.’s business model? You can't ship and return these items safely. Further: I went back to see what happened on checkout. They do something clever here: you choose 3 bras and they choose 2. This is another reason I go to a store: I ask the expert to choose me something from the rack that she thinks will work well on me, after learning about my tastes. I badly want to order those 5 bras now just to find out what the other 2 are, and they just take a deposit of $45. I think they have some quite brilliant ideas here that will work very well on their target market.