Not only can an algorithm provide you with a better fit, but it almost certainly already does. Bra designers already use sophisticated algorithmic models on bre

Not only can an algorithm provide you with a better fit, but it almost certainly already does. Bra designers already use sophisticated algorithmic models on breast shape and movement when designing bras: http://discovermagazine.com/2005/nov/physics-of-bras http://discovermagazine.com/2005/nov/physics-of-bras It's not unreasonable to think that it's feasible to design an algorithm that can result in better bra fitting. Most bra fitting at the moment is done incredibly badly, many women are too embarrassed to get professionally fitted so often use adhoc methods when it comes to bra fitting. That's what an algorithm has to beat. The exact same arguments that that article makes about shape, touch, etc. were long applied to the clothing market as whole. People argued "who would want to buy shoes online ?" - then Zappos came along. People argued "who would want to buy glasses online ?" - then Warby Parker came along. The online share of the bra market ($5-$7bn/year in the US) is almost certainly going to increase. The question isn't whether people are going to buy bras online, the question is who they're going to buy them from. I think the OP is making the mistake of thinking "I wouldn't use this service so no-one will".