Founder of GoCardless here. GoCardless makes it really simple to set up Direct Debits (ACH in the US). Direct Debit is a really cheap & simple way of accepting

Founder of GoCardless here. GoCardless makes it really simple to set up Direct Debits (ACH in the US). Direct Debit is a really cheap & simple way of accepting recurring payments - for stuff like subscriptions & regular invoices. For example, something like 75% of the UK pay their gas, phone & electricity bills by Direct Debit. GoCardless is making that infrastructure available to smaller businesses, optimised for the internet. This used to be surprisingly difficult. We're certainly not going head-to-head with credit cards, and the system is not suitable for some e-commerce because of the slow payment timings (payments take 2 days to clear). But it's great for regular payments (Hosting, SaaS etc) - long-term regular credit card payment plans typically see 5-10% failure rates, whereas we see in the region of 0.5%.