This reminds me of Amy Hoy's advice, to develop a pitch/offer that resonates with people, and only then to develop the actual product/service to meet that (veri

This reminds me of Amy Hoy's advice, to develop a pitch/offer that resonates with people, and only then to develop the actual product/service to meet that (verified) need. I believe she refers to this as crafting a "Shut up and take my money!" pitch.