The problem is that the demand for desirable names is vastly higher than ever before, while the supply is limited [1]. Moreover, since there are now so many nam

The problem is that the demand for desirable names is vastly higher than ever before, while the supply is limited [1]. Moreover, since there are now so many named things competing for attention, finding a name that stands out and is desirable is pretty hard. 1. Interestingly, the market adaptation has been a slow erosion of the constraints on desirable names - 'Yahoo' and 'Google' sounded silly once upon a time, as did 'Flickr'. As the number of web apps increases, chances are the wackyness of the names, and people's tolerance for them will continue to expand. This probably bothers those in the biz far more than most people, since they see dozens of these things a day while normal users only see those few apps they use or stumble upon. Though a lot of the names of the also-rans and almost-rans are truely terrible.