The success of bottled water is the result of a, eh, educational campaign. Namely, that tap water is full of yucky stuff. Without this market conditioning, I d

The success of bottled water is the result of a, eh, educational campaign. Namely, that tap water is full of yucky stuff. Without this market conditioning, I don't think many people would have been interested. So they are selling something valuable to a lot of people: water that won't make you sick, which is much different than the alternative.