Kickstarter is a great organization and I think that this page, for the most part, nicely showcases its impact in 2012. That said, they might some lose viewers'

Kickstarter is a great organization and I think that this page, for the most part, nicely showcases its impact in 2012. That said, they might some lose viewers' attention by opening with several pages of stats. As a public relations student specializing in social cause-related campaigns, I learned that it's usually most effective to choose a "killer fact" (or 1-3 facts) and to tether those facts to a memorable short story with visuals. To be fair, the stats interest me and I'm sure that they appeal to other HN readers, who probably have an above-average ability to appreciate data. Just saying that all this info, when presented to a broader (non-technical) audience, is probably too much of a good thing.