9 ms·
"3) My time is very, very expensive -- I shoot for $100 an hour." - Aren't sales the life blood of your business? Is there anything else more important? Do ot
by tyohn 18y ago
"3) My time is very, very expensive -- I shoot for $100 an hour." - Aren't sales the life blood of your business? Is there anything else more important? Do other sales channels cost you less time and produce a higher return on investment? It almost sounds like you're looking for the goose that lays golden eggs. It's like you want to make a sale without any effort at all or if you do put time/effort in - you want paid "extra" for your time - doesn't the sale of product pay your salary?
p.s. I have no affiliation with stormpluse - although I love their site.
- patio11 18y agoI agree that sales are important, which is why everything I do should generate them. SEO, tweaking website copy, investigating advertising channels, program updates, etc. I've got a million things to do and a fixed number of hours to do them in. I prioritize based on expected marginal sales generated by marginal effort. Anything which can't hit $100 in marginal sales per marginal hour gets eliminated, automated, our outsourced. (Unless I really like doing it -- however, running advertising campaigns is definitely on my list of "Shoot, I would do this for free" activities.) In my experience, methods of advertising to my niche other than AdWords fail to generate sufficient sales per increment of time to justify using them when I could be doing much, much higher ROI activities. AdWords has insanely efficient ROI on time for me these days. I log in once a month for about twenty minutes and note "Oh, $600 in ads produced $1,200 in sales -- well, carry on then." and then pencil it in for another checkup in a month.