There is more than one way to skin a cat. Customer development based approaches like this are effective at birthing certain types of products. But lets not fall

There is more than one way to skin a cat. Customer development based approaches like this are effective at birthing certain types of products. But lets not fall into the trap that there is a one-size-fits-all approach to innovation. Necessity is always the mother of invention, but often people can't conceive of what their life is missing or what parts of life could be more enjoyable or less painful.