4 ms·

There is one reason Google+ Games didn't work: it missed the wave by several years on web/casual games. It's all mobile now.

• michaelochurch 14y ago
  Casual wasn't going to be our brand-defining space, although we'd have let high-quality casual games in (no Zynga shit). Brand definition was going to be based on German-style board games (which could get people actually using Hangouts, for an awesome experience and a back-door demo of Hangouts) and 2D RPGs, to start. Many of these games would be new games from indie developers. Those two spaces would be place to get going, and there was no shortage of great ideas from engineers on other game spaces to explore after having success in those two. So we were going to brand-define based on the "middle class" of games in terms of intensity: not mass-appeal casual, but not "gamer's games" with monstrous learning curves. We'd fill out to those spectra once we'd achieved brand definition.
  • deleted 14y ago
    [deleted]