One thing I think people don't appreciate is that Trello isn't really competing with Basecamp/Jira/FogBugz. Those tools are all really well designed for fine-g

One thing I think people don't appreciate is that Trello isn't really competing with Basecamp/Jira/FogBugz. Those tools are all really well designed for fine-grained project development. Trello is beautifully designed for a much higher-level view of a project. It would be entirely sane to keep track of the general status of your project, while still keeping track of its minutia in something like Basecamp. That's exactly what the Kiln team does: a single card may stand in for all of Kiln HyperSync, even though dozens of FogBugz cases, with due dates and escalation states, may sit behind it. This isn't a failing of either tool; just an acknowledgment they fit into different niches.