> Step one: Corral every single blogger. Have you used Google lately and noticed faces appearing next to certain posts? That’s called Google Authorship--blogger

> Step one: Corral every single blogger. Have you used Google lately and noticed faces appearing next to certain posts? That’s called Google Authorship--bloggers can link their Google Plus profile to the content they create. Guess how many online writers see that and say “Eh, I don’t need to have that.” If you said “zero” you win a prize. False. I couldn't care less about a silly profile pic. I also don't even use Blogger. Perhaps the author is unaware, but there are quite a few bloggers out there who _aren't_ using Blogger, and who happen to control the ability to alter their blog at-will. This would include putting up silly profile pics or whatever. > Step two: Attract every single small business and at least one of their employees. Want your business to appear on Google Maps, Google Local, et al., so that you can tell your prospective customers where you are, what you sell, and when you are open? Yup, you guessed it--you need a Google Plus Local Business page now. False. You don't _need_ a "Google Plus Local Business page" for any of that, Google -- and, apparently, the author (who is playing the role of an agent of Google at this point) -- just wants you to believe that you do. > Step three: Convince you, because all of those other things that you already love get better. Maybe you’re addicted to that new augmented reality game Ingress. Maybe your Google Plus profile makes it way easier to win. Or maybe you want better music, movie, or book recommendations--look no further than Google Plus. Want to find a community of skiers or chefs or race car drivers with a flick of the wrist? Or perhaps that hilarious video about that thing that you once emailed to a friend but can’t quite remember enough about it to find again? When you have Google Plus, those communities and that video just appear when you search for your best guess. Could he be any more blatant with the Google advertising? I looked for a 'full disclosure' statement but couldn't find one, so I can only assume that the author is drunk on the kool-aid at this point. Regardless, somehow I'm still leading a meaningful, productive life without Google+. I don't know how, maybe I'm a freak of nature.....but I can still easily find music, movie and book recommendations without G+. Astonishingly, I can also still find meetups without G+. And G+ would be the last place I'd ever look to find an old video... With that said, I'm not saying G+ has failed. But it's not for everyone, and the more Google attempts to force me down that path, the more I am going to resist.