Just type in "I hate quickbooks" into Google. We All Hate Quickbooks is #1. How is that a bad campaign? (We've used Quickbooks and didn't like it at all. 10 cli

Just type in "I hate quickbooks" into Google. We All Hate Quickbooks is #1. How is that a bad campaign? (We've used Quickbooks and didn't like it at all. 10 clicks to enter an expense, 20 clicks to enter a deposit. Awful.) An effective way to sell a product is to sell on a pain point. Not to mention that everyone competes in business. Where do you think Coke and Pepsi would be if they loved each other and hugged all day? They'd be done. A new company called "Cokesi" would come in, kick their asses, declare that they are the best cola and take over. Survival of the fittest. If people don't like Quickbooks, they will look for other alternatives. We All Hate Quickbooks just might lead them to Less Accounting. Good for them.