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How Obama's team used big data to rally voters
- genericone 14y agoLong article, but well worth the read. It surprises me how much data their campaign had had access too, especially about how Rentrak turned each cable viewing household into a reference-able number that the Obama campaign could track. Maybe its just conspiracy minded thinking, but seems to me Rentrak could have easily provided geographical data (addresses/neighborhoods/cities) to match those "anonymized" households.