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According to the senior editor of The Atlantic back in January 2012, 'QR Codes Are the Roller-Skating Horses of Advertising' http://www.theatlantic.com/technol
by j_s 14y ago
According to the senior editor of The Atlantic back in January 2012, 'QR Codes Are the Roller-Skating Horses of Advertising'
http://www.theatlantic.com/technology/archive/2012/01/qr-codes-are-the-roller-skating-horses-of-advertising/252128/ http://www.theatlantic.com/technology/archive/2012/01/qr-cod...
> QR codes are an intermediate technology at best, a novelty at worst.
- edent 14y agoWell, I'm not talking about using it for advertising per se. I'm looking at what happens when every item you own has a machine readable tag. Hence "Internet of Things" . And, most intermediate technologies tend to stick around for a long time. Look at AM radio - supplanted by FM, DAB, satellite - and still going strong.
- yardie 14y agoAM has a couple of things working in its favour. Power requirements and incredible range with those power requirements. It's no coincidence that sports, religion, and talk shows are popular on that band. QR codes could be useful but between URL shorteners, geofencing, and RFID tags they are yet 1 entry in a crowded arena. I'm not exactly sure why it didn't take off but I assume a certain fruit company didn't think of it so didn't care to include it.
- darkarmani 14y agoAM was not an intermediate technology - it was supplanted by FM it wasn't created with FM and satellite already available. Passive RFID is going to be way more useful.