BitPay is for merchants who want to accept bitcoins transparently, without having to deal with or interface with Bitcoin. So, you can see BitPay as a first ste

BitPay is for merchants who want to accept bitcoins transparently, without having to deal with or interface with Bitcoin. So, you can see BitPay as a first step to bringing Bitcoin's advantages at least to the clients. The second step would be for merchants to implement Bitcoin directly in their shopping cart, so that they can benefit from Bitcoin's decentralization.