Because those articles are generally boring, disappointing, and come out hours after all the other sites have amassed 22k shares and likes for their articles, e

Because those articles are generally boring, disappointing, and come out hours after all the other sites have amassed 22k shares and likes for their articles, earning them The Master of the Internet badge on publishers-circle-leaflet.com for the day. It's a new social site where bloggers get badges for having other people do all the hard work, and all your positive reputation gets reset by a rogue cron script at night.