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Angry bird's install base definitely gives them a leg up on cross-app promotion. With so many users they can push them to each of their new apps. And they have
by PSolt 14y ago
Angry bird's install base definitely gives them a leg up on cross-app promotion. With so many users they can push them to each of their new apps. And they have a ton of revenue to re-invest in advertising/app development.
However, I wouldn't say "Angry Birds" is going to remain king. Another game can very well dethrone them. Nothing's a guarantee when Apple can change the rules of the game for the App Store.