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The recent stories of Skittles using Twitter, and now suddenly Facebook, for their online presence makes me wonder if the marketing team at Skittles knows what
by LostInTheWoods 18y ago
The recent stories of Skittles using Twitter, and now suddenly Facebook, for their online presence makes me wonder if the marketing team at Skittles knows what they're doing. Besides getting some free press, is this anyway to manage a major brand?
- villageidiot 18y agoThere seems to be an assumption that using "social media" is a must regardless of the business you're in. Typical buzzword bandwagonism.